Many awesome individuals and companies use Baby Be Hip to recognize a huge milestone—a new baby—in their clients’ and colleagues’ life. We LOVE hearing about the excellent feedback they get and the great thank you notes they receive after sending a Baby Be Hip personalized baby gift. What’s most interesting is that we see more and more of our customers sending gifts on behalf of their firms, and then doing it again and again. In business terms, this shows compelling ROI…return on investment.

Here are three ways giving thoughtful baby gifts to clients and colleagues can have a positive impact on corporate profitability.

Client Loyalty. It’s always a challenge to distinguish yourself from the competition and get remembered. Recognizing this big moment in a client’s (or prospect’s) life is sure to create a favorable impression for you and your company. As transaction-focused as the business world has become, there’s no denying that relationships still sell. A small, memorable token at a big moment in the client’s life may be the difference between retaining and losing the business.

Employee Engagement. Recognizing an employee and his or her family with a thoughtful gift (i.e., not a run-of-the-mill big-box gift card) lets them know they matter as individuals and that you recognize their home life is important to them. The gift will serve as a visual reminder, and the act will create a lasting impression. For a small price, you can create a big impact…you’ll likely see an employee with renewed energy and loyalty, and as word gets out your reputation as an employer will rise a few notches. And it’s no secret that an engaged workforce, lower turnover and a better applicant pool are good for the bottom line.

Self Satisfaction. Who doesn’t want to be remembered fondly for sending a great baby gift? We all do. And if we feel better about ourselves, we perform better. And no matter what kind of work you do, doing it better pays dividends.

So the next time you hear someone’s having a baby, give some thought to giving a special gift. We have lots of gift sets that are perfect for the occasion, and we’d love to help give your bottom line a boost. And whether you like the convenience of our website or just want to send a quick email, we can make it super easy and make you look great. Drop me an email at colleen at babybehip.com if you have any questions.